No conversation about Silicon Valley can ignore the presence of Electronic Arts. One of the first and the biggest companies on the scene Electronic Arts has forever altered the gaming industry. More than 30 years of innovation and creativity have earned them a dedicated fan base. And with corporate deals signing the NFL and the company’s aggressive approach towards competitors that fan base grows every year.
Here are 10 things you didn’t know about electronic arts.
1. EA’s Founder Worked For Apple
Trip Hawkins – founder of Electronic Arts – was employed by Apple from 1978 to 1982. One of the company’s first employees Hawkins was one of a team of 50 people. He then resigned to pursue his entrepreneurial career in the emerging gaming industry. The now billionaire self-funded his company with only $200,000. And set up shop in California.
2. Amazin’ Software
The initial name Hawkins intended to go with was “Amazin’ Software”. But he changed his mind after a poor response from his senior executives and the new team. After a heated discussion on the topic, the votes came down to either Electronic Arts or Electronic Artists. And the team eventually chose Electronic Arts after one of the directors pointed out that it was the developers and not them who created the art.
3. Early Packaging
Product packaging is a huge part of branding and marketing. Initially, packaging resembled music albums to appeal to consumers. Additionally, they titled their developers with the label of artists, giving them photo credits within the games. And promoted them in magazine advertisements. EA was the first company to give developers high management posts and profit shares. This was revolutionary for the time.
4. 1995’s Best Software Publisher
In 1995 EA received international recognition at the European Computer Trade Show. And this allowed them to expand into the sports games arena, releasing products like FIFA and NFL. The gaming industry would soon blow up. And Electronic Arts was ahead of the curve.
5. Current Net Worth
Estimates in October 2018 put the company’s total equity at about $4.6 billion with a complete net worth at more than $8.6 billion. Electronic Arts has effectively grown with the changing markets. And their current profits come mostly from downloadable content including online purchases.