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There’s a difference between becoming rich and staying rich. Movie stars and celebrities make a lot of money through their work. But the smart ones make good investments. And recently increasing amounts of celebrities are making investments in the tech industry.

Statistics show that up to 75 percent of startup companies fail. However, successful entrepreneurs often have some advantage. And that’s where investors and celebrities come in. By providing the necessary funding and using their own platforms to support their chosen startups celebrities can provide entrepreneurs with a huge edge in the market.

Here are a few celebrities that made successful investments in technology.

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Jesse Williams

The Grey’s Anatomy star is an advocate for many social causes and one of them is equality for people of color. In an effort to bring attention to his cause Williams has dabbled in the world of tech.

Image Source: Instagram/ijessewilliams

Ebroji

Jesse Williams is the co-founder of the application ‘Ebroji’. ‘Ebroji’ is essentially a GIF keyboard app available on iTunes. In the age of social media, GIFs play a huge role in how we communicate and express ourselves online. Williams’ app allows iPhone users to use GIFs dedicated to people of color. So there are categories like ‘Blackness’, ‘Michael Jordan Crying’, ‘Awkward’ and ‘But I Can’t Even’.

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Image Source: Instagram/ijessewilliams

BLeBRITY

Another app courtesy of Williams – BLeBRITY. There’s a lot of lack of inclusivity when it comes to online games. This app is basically a trivia game that centers on black culture. And has categories like 80s Babies, The 90s, LGBT and Off the Charts.

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Image Source: Instagram/ijessewilliams

Kim Kardashian

Everyone knows the Kardashians. Originally becoming famous off of their TV show ‘Keeping Up with the Kardashians’ the sisters have become a staple of American culture. Kim has multiple apps and games for her fans to enjoy.

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Image Source: Instagram/kimkardashian

Kim Kardashian Hollywood

This game allows players to create a celebrity avatar and story. They then work to move up levels becoming more and more famous as the game progresses. You get to encounter other virtual celebrities, your own fans, paparazzi and everything in between.

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Image Source: Instagram/kimkardashian

Shoe Dazzle

Another Kim Kardashian app is Shoe Dazzle where users buy a monthly subscription. And every month they get a shoe selection curated to reflect their fashion style. You also get VIP Credits that you can use to make purchases.

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Image Source: Instagram/kimkardashian

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