Desperados is a tequila flavored beer brand by the famous HEINEKEN. They have once again pushed all the boundaries of the craziest and the wildest experiments conducted at parties. This time they have truly amazed themselves and the people by turning the world’s deepest pool into a dance floor…
They teamed up with the iconic party producer Elrow and DJs Peggy Gou and Artwork. Desperados created ‘Deep House’, an extraordinary party in the Y-40 Deep Joy Pool located in Venice. It is the deepest pool in the world, reaching an astounding depth of 42 meters and holding a mind-blowing 4.3 million liters of water.
Deep House was attended by over 400 fans and all of them were baffled by the multi-sensory experience that Desperados arranged for them. People wore cutting-edge costumes including SeaTREK diving technology to hear the music crystal clear, in high definition and took the party underwater to dance on the grooves.
Performing live from an underwater viewing tunnel, award-winning Berlin-based artist Peggy Gou, and London producer and DJ, Artwork, brought their A-game for the audience. Their music was heard through a sub-aqua sound system.
As part of the experience, Artwork created an exclusive track Deep Down which you can out here. The night was filled with amazing laser light shows and terrifying sound systems with some incredible performances, Deep House blew the crowd out of the water!
Peggy Gou said:
I’ve been lucky enough to DJ all over the world but playing at the deepest dance floor ever at the world’s deepest pool for Desperados Deep House is an epic first for me.
It was a unique experience to see people expressing themselves in their own way on the dance floor to my music! It shows if you have the right mindset, the world is your dance floor.
Using Deep House as an experiment, Desperados also worked with Dr. Daniel Richardson, a psychologist at University College London, to conduct a series of tests on the people attending the party before and after Deep House to measure their creativity and mood.
With a 27 percent boost in mood and a 30 percent increase in creativity, Desperados proved the psychological benefits of epic parties, on top of Deep House is a once-in-a-lifetime experience.
Diederik Vos, Global Brand Director for Desperados, said:
Desperados are experts in curating events that push the boundaries of wild experimentation, innovation and fun.
With ever-evolving party trends, it’s great to be able to show how any place, no matter how unusual, can be turned into a dance floor and to prove that unique experiences have a positive effect on people. With our events we’re giving our fans a new way to party.