North Korea, unfortunately, stays in the news for all the dark stories. From the outside, it looks like that this small East Asian country is all about dictatorship, missiles, military and impoverished population but that is just a fake image which international media has created in order to seek attention.
Whereas in reality, stepping into the capital city, Pyongyang would make you realize that the majority of the elite millennial are living an extraordinary life just like the ones in New York or London. However, the percentage of such people is only 1% among the whole population. It may sound impossible but let’s sneak into how the rich kids of North Korea spend their lives.
Money makes everything possible and that is truer than ever in North Korea. A country where getting a healthy meal thrice a day is the greatest blessing, rich kids have their own preference and taste in the kind of food they like to chew on. Almost 25% of the total population here are young people and the rich among them have money whose forefathers have worked in the government or for the military so that also reflects a great deal in the system. These kids have successfully used their parents status to create an entirely different world for themselves as they are also called as ‘The Masters of Money’.
First of all the place where almost all of the rich population lives, Pyongyang, receives the best food as compared to the rest of the country where people still sleep hungry. But with great food, comes a hefty price tag as enjoying a cup of coffee is for $9 and finding a decent meal (which includes potatoes and meat only) would cost you around $50. For an average North Korean, who earns roughly $10 a month, this will always feel like an impossible luxury to experience. However, for the rich kids, it is their daily routine to spend hundreds of dollars on food and quality drinks.
When their appetite is fulfilled, the elite majority here never hesitate to shop and that too from international brands in Pyonghattan. Of course, buying anything western might feel like a crime in a country like North Korea but people with money can get away with anything, anywhere.
Buying a tiny compact car is itself a hurdle in North Korea as one has to get permissions from the government and the total cost can reach up to $40,000 but that is certainly not an issue for the rich as roaming around town in the latest Audi is normal for them.
The most surprising thing out of all their interests is the fact the people in North Korea have a huge desire for cosmetic surgeries. Be it for enhancing their facial features or to compete with their neighboring state South Korea, rich ladies often choose to get it done in order to have a more western look.
With all the state constraints, fashion that is too radical or extreme is not allowed even upon any negotiation. So, as any kind of outlandish dress cannot be worn outside, young Koreans join the gym as a necessity which is made especially for the rich. While on one hand these gyms are used to get in a better shape and remain healthy, adults also join it in order to impress people by showing off a little bit of skin. According to former residents, these gyms also offer all the western channels for entertainment too.
Just when this all gets boring for the rich, they fly off to China for vacations or other neighboring countries after notifying the government about it. If by chance they don’t move out of the country, then North Korea also offers great theme parks, riding clubs and resorts which have recently been built under the leadership of Kim Jong-Un.
For the ones who prefer adventure at a big budget within the country, Masikryong Ski Resort is the only place to ski in North Korea and rich kids from around the country come here to enjoy at this posh location where spending a day can cost up to $500.
North Korea might sound like a country full of mysteries but with all the recent developments, the government is making sure that millennials don’t leave the country and prefer spending the money inside the boundaries of the state.