As the awareness regarding the usage of eco-friendly products is increasing day by day, motor companies are also taking note of it and producing such vehicles. Lamborghini will soon be making electric and solar golf carts in India but it is not the same Lamborghini as you might think.
The proposed manufacturing will be carried out by Tonino Lamborghini SpA – the Italian luxury accessories manufacturer founded in Italy in 1981 by Tonino Lamborghini- heir of the famous Lamborghini family. Pune-based Kinetic Group’s Kinetic Green Energy and Power Solutions will be partnering with the Italian company.
After much speculation, Kinetic Group has stated that it has joined hands with Tonino Lamborghini to make luxurious golf carts. The joint venture will see the manufacture of both solar-powered and electrical golf carts. Both lead-acid and lithium-ion battery-powered vehicles will be manufactured as part of the venture.
Agreement to manufacture and sell ‘Tonino Lamborghini’ branded electric golf carts in India and all over the world was signed by the two parties. Under the 75:25 joint venture, Tonino Lamborghini will design the golf carts and lend their brand license while Kinetic Green will be using its existing R&D and manufacturing facilities in Ahmednagar for the production of these lavish golf carts.
Both parties will contribute towards exporting and selling the products worldwide. And it is not just golf carts, both brands are looking towards developing campus electric vehicles as well.
The luxury golf carts will feature premium styling with plans to use lightweight materials like aluminum and carbon fiber. Roof-mounted solar panels will help in charging the carts quicker while swappable and lightweight lithium-ion batteries may be used as well.
Keeping with the luxury theme, the golf carts are expected to get high-end technology like a digital instrument console with connected technology. We might even see an autonomous variant of the golf cart too. All of these ideas are being considered.
Golf cart market is pegged at a whopping $2 billion, it has reported year-over-year growth of 8 to 10 percent. Both companies recognize its potential and are also keen to promote eco-friendly vehicles.
In the first phase, the vehicles will mainly be targeted for India, China and the US markets, followed by the rest of Asia and Europe.
Then in due time Latin America and other markets will be targeted in the third phase. The Indian company Kinetic Green has entered the electric vehicles category three years ago and till date have sold 25,000 vehicles, most of which are three-wheelers. The group has appointed around 200 dealers and expansion plans are in the offing.
Although the brand name ‘Lamborghini’ is always associated with fancy supercars, the company believes that the golf cart market is also filled with potential. Plus it is generally believed that in near future solar and electric cars will very much dominate the market, so why not try it?
The first of these luxury golf carts are expected to come out in September next year. With the increasing market size and the rapid advancement towards electric vehicles, it seems to be a good move for both the companies to leverage their existing network for an all new revenue source. It’s expected to be one fruitful deal.