A seven-year-old kid has topped the Forbes’ list of highest-paid YouTubers of 2018.
What were you doing when you were 7 years old? Most probably watching cartoons, studying in junior school, binge eating chocolates and playing with your toys, right? Well, this is what most 7-year-olds usually do. But Ryan, an American kid, not only does these things but he also earns millions. Ryan loves playing with toys and earns millions for playing with them. How’s that for a living? Pretty cool, right?
Actually, Ryan and his family run a YouTube channel called ‘ Ryan toys review ‘. The family members include Ryan, his mother, father, and twin sisters. As the name tells they upload videos in which Ryan simply unboxes a toy and reviews it. His channel releases a new video every day. Apparently, children love it all over the world.
According to Forbes :
The world’s highest-paid YouTube star, Ryan ToysReview has generated 26B views and earned $22M in the last year thanks to his signature line of stuffed animals, collectibles and apparel now selling at Walmart.
The Ryan’s statistics for this year have been unbelievable outdoing much older and longer-established giants of the platform. Ryan jumped to the top spot on Forbes 2018 list from eighth place last year and has doubled his $11 million paycheck over the last 12 months.
The top ten in Forbes’ 2018 list of highest-paid YouTubers are:
1- Ryan ToysReview, $22 million
2- Jake Paul, $21.5 million
3- Dude Perfect, $20 million
4- DanTDM, $18.5 million
5- Jeffree Star, $18 million
6- Markiplier, $17.5 million
7- Vanoss Gaming, $17 million
8- Jackscepticeye, $16 million
9- PewDiePie, $15.5 million
10- Logan Paul, $14.5 million
Ryan really isn’t that different from any other first grader. He loves playing with his toys. Except when he plays, he does so in front of a camera. An adult, presumably, then promptly uploads these videos onto his YouTube channel for his millions of followers—most of whom are understandably his age fellows. All his videos cross at least 1 million views, some even going beyond several hundred million.
These short, cute and simple videos have made Ryan one of the biggest influencers online, with a huge number of 17 million plus followers and a whopping 26 billion views since he (and his parents) launched his main channel, Ryan ToysReview, in March 2015. Ryan has also another YouTube channel called ‘Ryan’s Family Review’, this also has 3 millions plus subscribers.
It’s said that his reviews actually influence the sale of toys and toy companies are pretty aware of it. He is a big deal on YouTube but for Ryan, this simply means an endless stream of toys to play with and also a seemingly endless stream of money.
Nearly all of his money, or about $21 million, comes from pre-roll advertising on his channels Ryan ToysReview and Ryan’s Family Review. When views go up, so do these automated ad dollars. With more views than anyone else on the list, it’s no surprise he claims the top spot. The remaining $1 million comes from sponsored posts.
When he’s not in front of the camera, Ryan’s taking his mini-mogul act behind the scenes. After signing with kid’s entertainment studio Pocket.watch last year, the deals began rolling in. In October, it was announced that content from his channel will be repackaged and distributed on Hulu and Amazon.
In August, he launched ‘Ryan’s World’, a toy and apparel collection sold exclusively at Walmart, Ryan action figures, T-shirts, toy cars and more.
It must be noted that these deals didn’t affect his earnings this year, they will likely add millions next year. So he is a pretty solid contender for topping the list next year too , provided he keeps up putting the daily videos.
It should be noted that Ryan’s earnings estimate was calculated for the period between June 1, 2017, through June 1, 2018. Figures are pretax; fees for agents, managers and lawyers aren’t deducted.