For a second, let’s suppose you’re an entrepreneur who came up with a brilliant product idea. Everything works well and the main thing that’s left is for you is to market your idea. What would you do?
Normally, the person would use the same techniques as everyone else. They would use the limited financing they have to log on and start blogging their way through the media chain. That product is blogged or marketed online to very limited and selected followers. This doesn’t just drain the few savings you have, it also drains time and energy. You spend days, weeks and sometimes even months trying to push that idea. But what good does it do? Sure the product might start getting recognition among the target audience but sales remain bleak.
The marketer at this point doesn’t really understand what’s going on. They review their technique and nothing is wrong with it. They run out of patience, time and money. They’ve even gone far enough to search every other technique there is and apply it. But still, no sales, why?
The top tier doesn’t do any of this. They do not come up with unending marketing stunts. Neither will you find their product on any of the blogs online. Instead, their aim to cut down on production time overall rather than spend endless hours pushing their product to viewers who won’t even buy them.
Suppose you were just searching around looking for these techniques online and stumbled upon a video advert for a book which was relevant to your search and purchased it immediately. Now that seems normal. But little did you know, they didn’t advertise that book on blogs and millions of other places. Instead, they only did it once and are drowning in sales.
You’re still going to require the things you did before, but this is more efficient. Here’s the catch. You make the final product, then you make a video describing it or pitching it. After that, you begin the posting process but only for the potential buyers. You do not blog it for the general population, but only for the people who are serious about buying it.
What differentiates you from them? Well, they made one video regarding one product. But you’ve done similar things too. What they’ve done is that they paid far less for a Facebook advert and made sales while they were asleep.
It’s not too late though. Use that initial investment you were gonna make in the first place, and spend around $100 or less in order to buy an advert. The next step is to make it catchy. Make a video, do a powerpoint, get a friend to help you, do whatever you think makes it attractive. Make it precise, fit all the necessary information in a short video people will watch. And boom! you’ll be making sales in no time.
It’s never too late to change directions. Leave those neverending hours of constant blogging and pushing that product to each individual. Use this technique so that it’s less effort, saves time and money and ultimately increases your sales and profits.